Luxury floral design for hotels and events
Candice Nguyen is a French floral designer in the South of France, Marseille – Provence Alpes Côte d’Azur.
Trained by the international and luxury floral brand McQueens Flowers in London and the Ecole Nationale des Fleuristes in Paris, Candice Nguyen has developed a distinctive floral language, at the intersection of artistic composition and spatial storytelling.
Based in Marseille, she creates high-end floral installations for luxury hotels, brands and private events across Provence and the French Riviera.
Since 2023, she has been the appointed florist of the InterContinental Marseille — Hôtel Dieu, for which she designs ongoing floral compositions conceived as a singular and evolving signature.
Before flowers, there was writing, imagery, and a trained eye for observation — revealing what is already there, without forcing it.
Of French-Vietnamese heritage and holding a degree in ethnology and comparative sociology, Candice Nguyen first evolved within editorial and artistic fields.
She co-founded and directed several cultural publications in Paris, developing a practice rooted in storytelling and image-making across different formats — writing, photography, and editorial direction.
Her personal work, at the crossroads of documentation and autofiction, explores notions of memory, territory and perception (see candice-nguyen.com/fragments).
An artistic approach to floral design
From this trajectory emerged her approach to floral design as a language. Flowers became a living medium — a way to translate atmospheres, accompany a space, and create presence without ever fixing it.
Each installation is conceived in dialogue with architecture, light and spatial rhythm, in a constant search for balance between opulence and restraint.
Working primarily with seasonal fresh flowers and sourcing locally whenever possible, her practice follows a thoughtful and responsible approach — composing with what already exists rather than adding unnecessary material.
Floral Designer for Hospitality and Brands in Marseille Provence and French Riviera
Candice Nguyen collaborates with a wide range of brands and creative partners, including:
Agipi, Babolat, Caisse d’Épargne CEPAC, Christian Dior Parfums, Club Le 29, Inspiration Events, InterContinental Marseille — Hôtel Dieu, Kering, La Ligue contre le Cancer, La Mer, Louis Vuitton, Mercedes-Benz, Messika Paris, New Balance, Paris 2024, Partita Films / TF1 Studios, Pellegrin, Secours Populaire, Shiseido, Tom Ducarouge, Villa Gaby, We Are Ona.