Project Overview
Client: New Balance
Creative Direction: Tom Ducarouge
Floral Design: Candice Nguyen
Location: Marseille, France
Floral scenography for the New Balance Running House
Marseille, France
For the opening of the New Balance Running House in Marseille, Candice Nguyen created the floral scenography in collaboration with creative director Tom Ducarouge.
Inspired by the landscapes of southern France, the installations combined Mediterranean foliage, sculptural flowers and natural textures to create a contemporary interpretation of the region’s flora.
Designed for athletes, guests and content creation, the floral installations became an integral part of the event experience while reflecting New Balance’s creative identity.
Looking for a floral designer for brand experiences?
Candice Nguyen creates bespoke floral scenography for luxury brands, hospitality and cultural institutions across Provence, the French Riviera and beyond.